Friday, December 19, 2008

A note to CL bike sellers

Consider this a free lesson in marketing.

Sacrifice my Peugeot - $125 (Peachtree City)


Date: 2008-12-18, 10:50AM EST
This is a vintage 1980 blue Peugeot that retails for $400-$650. It is in mint condition , no scratches and classic color decals intact. It has drop handlebars and the wheels are quick release. The wheels are good/true and tires are in good shape. It has a head light w/a generator that can be disengaged whenever or removed completely. The tires are good (not dry rotted),it has weinmann brakes, sachs huret deraillers, and the saddle is in good shape. It is a 10 speed and would make a nice single/fixed gear/or just for commuting. The wheels are 27"x1 1/4". This is a one owner bike ridden only 2 years. The price is firm and if interested you may call me at 770 xxx-xxxx





1. Have a catchy yet clear subject. You want potential buyers to belief that they're getting a good deal, not an offering to Quetzalcoatl.

2. Don't try to impress us with how much the item you're selling cost during the Carter administration. CL users may not always be able to avoid an awkward blind date with a tranny but they know a thing or two about depreciation. You're suggesting it be turned into a fixed gear. That's a market largely unaware of 1980 except for their parents' now ironic Carter peanut pins. What you paid means nothing.

3. Include a good quality picture. If fixters are going to buy this bike you can bet they're going to want to see some nice color.

4. Lastly, inspect what you're selling and make sure it doesn't make you look incompetent. Take a close look at those "drop bars." Yeah, the ones flying away from the bike. Those ones, the upside down and backwards ones. Granted, there won't be a problem if this guy buys it but for the rest of us having brake levers that point toward us may be bit of a drag on the wrists.

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